Team Nike Basketball

I was part of a team that pitched creatives for Team Nike Basketball this summer (2012). Unfortunately, they decided to use their global basketball campaign for this program. But I still want to show the work I did here. 

Team Nike is a New York based street basketball team. They are defending champions in the yearly street basketball tournament held in New York. This year they wanted to challenge other teams from all over the world. My take on the whole campaign is a champion taunting his challengers to take his crown. This is manifested in the tone of the copy.